with the advent of the Federal No-Call Registry, there are times when you may be cold called by a timeshare telemarketer. There are several ways that this can happen, including friends signing you up when asked “do you know anyone who might be interested in this program?” or loopholes in warranty card registration or requested information about products through mail or the internet.
If these cold calls happen, watch out for these five things:
- Cold-callers are attempting to be on the phone with the decision maker in the household. They will try to find out right away how many people are involved in decisions and which of you will make the eventual answer. Be aware that this is happening. After they understand who has this power, they can play off that relationship to work to get to their desired goal.
- They will make the decision seem urgent. Because of the nature of timeshare marketing, the caller may make it seem like you lose something by not making a choice right away, whether that be a chance to have a meeting to get some sort of incentive or a too-good-to-be true deal that you won’t get if you don’t act now.
- They may try to compare themselves with other timeshare opportunities, giving you reasons why theirs is more appropriate to your situation. Realize that during a one-on-one conversation, there is no way for a voice other than theirs to be in the conversation, and that they’ve had time to prepare for this by researching data about other competing businesses.
- They will try to find your motivation for purchasing things. A common timeshare tactic is to make you feel guilty about not loving your family enough to take them on vacation more often. This tactic can range from very subliminal to very upfront, and it is preying on the psychology of your desire to show that you care about your family. They will tell you what you deserve and then key in on your motivation to get what you deserve by buying into their program.
- They will search for the information of why you won’t buy. There are two reasons for this; one, they are looking through their arsenal to see if they can counter your reasons, and two, they are collecting this data so they can find ways of countering these reasons in other people they call later.
Just remember, you don’t owe cold-callers anything. If they are not welcome to call, always ask where they got your information, ask them for their names and who they work for, and remind them if you are on the No-Call Registry. Look out for yourself – they are not looking out for you!
About the Author: The timeshare experts at Apex Professionals, LLC, concentrate on helping disillusioned timeshare holders to rid themselves of unwanted maintenance fees, unnecessary assessment costs, and to do away with those annoying high-interest mortgages by offering to take over unwanted timeshare agreements instantly. Related posts:
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